- Pricing errors. I recently worked with a small business owner who had her brand placed in a major store chain. That was quite an accomplishment. While viewing her items on the store shelf, I noticed one was priced $2 too high. This equated to a 33% pricing error! I told her and she stated, "well, it will come up correctly at the register." Frankly, I was shocked. I thought...this item will never make it to the register because no customer will pay that high of a price for it. The customer would have no way of knowing the true, lower price. Lesson: always check the shop is pricing your items correctly.
- Typos. This goes back to elementary school. Make sure your flyers, business cards, website, Etsy, Facebook, etc. have everything spelled correctly...phone numbers too.
- Not having business cards. Anytime your products are on display at an event, you should have business cards. Give prospective customers something tangible to walk away with...something with your business name and contact information on it.
- Not having product labels. You can find quality, inexpensive websites that will design product labels for you. You don't want the buyer thinking they just bought a necklace...you want them to know they bought "your" necklace. It is one way to ensure they will know how to buy more!
- Not having quality control. Make sure you are personally satisfied with 100% of your items. 1 poorly made item can do much harm. We all know that when we are satisfied with something, we may tell a few people. However, when we are utterly dissatisfied with an item, we want to tell everyone!
- Not giving it 100%. You must be confident, strong and passionate. Don't let naysayers distract you. Many people who don't give you credit or speak negatively about your efforts, are simply envious of your drive, determination and skill.
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9 comments:
Yes , you are completely right , because sometimes the little details are these, that can ruin a good business!
Moving Company
Great tips!I totally agree that we should be passionate and confident in everything we do.
Moving Services
These are some really good tips! And you are so right, especially these days - no one is going to take the overpriced item to the register to check the price!
One of my biggest pet peeves is poor spelling and grammar. In these days of spell check and grammar check, there is just no excuse. And sometimes I see this in major stores/restaurants too! Ugh!
Great article!
Christina
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Thanks for all the comments ladies!
Oh, I am crazy about #2! Hi! Just stopping by. Following you from Thursday Cup of Joe Blog Hop. Would love a visit and a follow back on my blog: http://blog.writerslairbooks.com. Thanks! By the way, we are GIVING AWAY an IPAD 2 and would love for you to enter if you haven’t already! Nice to meet you!
Those are awesome tips..some I would have never thought of thanks!!!
Oh these are so simple and so often screwed up! Thanks for making us stop and think about them!
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